Who pays for podcasts in your trade
squarespace has run 68 different promo codes across 45 podcasts: ATP · MPU · GRUBER · CONNECTED. Open any of those shows’ own episode notes and you can read the code for yourself. We have been reading those notes across 132 publishers, and they say who is buying in 14 trades.
We read 4,711,475 feeds and keep 30,936. Here is every rule we apply, and every row we threw away →
developer tooling608 companies buyingacross 30 publishersworking engineers and the people who ship their infrastructurecrypto226 companies buyingacross 25 publishersbitcoiners and protocol peoplesecurity194 companies buyingacross 14 publishersdefenders, CISOs and incident respondersshort-term rental36 companies buyingacross 14 publishershosts, property managers and the people who clean between staysrestaurant28 companies buyingacross 9 publishersoperators, owners and general managersranching and farming18 companies buyingacross 7 publisherscattle producers, growers and ag advisorslaw firm16 companies buyingacross 7 publisherssolo and small-firm attorneysauto repair15 companies buyingacross 5 publishersshop owners, service advisors and techsself-publishing13 companies buyingacross 5 publishersindie authors running their own catalogueDTC and e-commerce13 companies buyingacross 5 publishersbrand operators and retention marketersnonprofit fundraising12 companies buyingacross 4 publishersdevelopment directors and grant writersaccounting and bookkeeping11 companies buyingacross 6 publishersfirm owners and solo bookkeeperssummer camp10 companies buyingacross 1 publishercamp directors and program staffsmall-business buying7 companies buyingacross 4 publisherssearchers, brokers and first-time owners
What this is, and what it is not
- Every company here was named by a publisher in their own episode description. Nothing is modelled or estimated, and you can check any of it against the show’s own notes. Read through 2026-09-22.
- A trade is drawn by who advertises, not by the category a publisher typed into their feed. The short-term rental board and the law firm board both carry the tag
businessand share no advertisers at all. - We do not rank or score shows, and we will not tell you a show has no advertisers of some kind — we can only report what we saw, never what was absent.
- We hold no rates, no spend figures, no audience numbers and no contacts. If you need those, this is not where they live.
- How we count, in full — including every row we threw away →
- How to check any podcast sponsorship claim in five minutes — including ours →